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Be Pinteresting

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If you’re still reluctant to explore Pinterest, consider this your final wakeup call: Pinterest’s unique monthly visitors tops 11 million, making it the fastest standalone website to surpass the 10 million mark (as opposed to Google+, for example, which is tied to Google), according to comScore.

Pinterest accounted for 3.6% of referral traffic, while Twitter just barely edged ahead of the newcomer, accounting for 3.61% of referral traffic. In July 2011, Pinterest accounted for just 0.17% of referral traffic, proving the site’s blockbuster growth.

YouTube also saw more referral traffic in January than December, rising from 0.98% to 1.05%. Shareaholic suggests the Sh*t Girls Say meme may explain this increase in referrals.

Despite the increased integration of Google+ into Google products, the social network lost some referral traffic in January, falling from 0.24% of referrals to 0.22%. Google — encompassing search, news, images and Gmail — also saw its referral traffic decline from 3.69% to 3.62% in the past month. If you’re still reluctant to explore Pinterest, consider this your final wakeup call: Pinterest’s unique monthly visitors tops 11 million, making it the fastest standalone website to surpass the 10 million mark (as opposed to Google+, for example, which is tied to Google), according to comScore.

Pinterest is a virtual pinboard, in which users share the stuff they find online by “pinning” the items to their board (or boards). Other users can then view, comment and share those items.

The comScore report, which TechCrunch covered this morning, says that the average Pinterest user spends 98 minutes on the site each month, a time that only Facebook and Tumblr beat. The typical Pinterest user is an 18- to 34-year-old, upper-income woman from “the American heartland,” as TechCrunch puts it.